You want to export your
products worldwide?
Then bookmark this page
because we will inform you about many ways to promote your business and generate more
sales online. According to a large publisher of b2b publications the online b2b trade will
grow from 1% of the global trade now, to 20% in 2006.
This means that online business will grow with 2000% so better be prepared for this then
see other companies step in and expand their market share while you wait and loose
potential clients to webminded companies.
My advice is simple: invest
25% of your current marketing/advertising budget in online marketing/sales efforts now so
you can benefit from this growth. Why spend thousands of dollars on trade fairs if you can
get the same visitors on your site with less money. More and more business men discover
the many good b2b portals on the web and see new ways to find useful contacts, new
products or better offers.
When we started BizEurope 5
years ago, no one understood our vision and most companies didn't want to spend one dollar
on online services. But many companies have noticed the rapid changes on the web and see
the opportunities waiting for them.
They understand now that you
only can generate more online sales if you take the market serious. And it is not a matter
of expensive banner campaigns on overpriced portals but a matter of targeted promotion on
sites where your buyers will come.
How to generate
business online?
Some advice from the people
of BizEurope:
Websites
If you want to look professional then get yourself a decent domain name and a
well designed website. Keep in mind that the website is the first thing people will see of
your company. If the site is of bad quality then it will only damage your reputation.
There are many sources to buy lowcost templates of
already designed websites that can be used by you if you have only a small budget
available.
You have to see it like
this, if you get a photocopied business card from someone you don't know, do you think he
is a professional? The same for a website, if you use a free website service do you think
your visitors will conclude you are a professional exporter? Invest some money in your
website, it is your business card on the web. If it looks great people will have more
confidence in your company. Also if you work international, get a .com name !
Email mistakes
Also in serious emails use a normal email address and not free yahoo or
hotmail accounts which hide your identity. We get many emails a day and most of those
emails are not read because we don't take them serious. If you are a professional use your
own domain email address like sales@ugamedia.com
or companyname@provider.com but don't use
free email accounts for first contacts with serious clients.
Spam
Spam emails are the worst you can do, not only you irritate people but you also risk
that your provider will close your access account or webhosting if they get complaints
from receivers.
Webmarketing
Webmarketing is essential because it will help you promote your products and reach a
targeted audience who use related keywords in searchengines. Essential is a good ranking
in Google and a website that can easily be spidered by Google, Altavista and Inktomi. If
you have time you can read a lot on the web on webmarketing but if you are a busy sales
man you could use a commercial webmarketing service like Submitdeluxe.com
Ranking in Google
To get a better ranking in Google you must have a lot of links to your site
from websites with a good ranking in Google.
Link exchange
The best way to get more traffic on the long term is exchange of links with
other related websites. It is a lot of work but we now have 3000 visitors a day of which
over 40% comes from linkexchanges we did in the past. If you like to exchange links with
our main portal at ugamedia.com click
here
Banner
advertising
If you advertise on portals like BizEurope you can get your name known and
drive targeted visitors to your site. Banner advertising is more expensive then other
webmarketing services but less expensive than advertising in newspapers, magazines and
other media. Also you can reach a mixture of companies from over 100 countries while most
publications are focussed on a specific country. International magazines are on option but
prices are only affordable to large companies who have a large budget for this. If you
like to see our rates click here,
if you become a member
of our site we will give you 10.000 free banner displays on our site.
The search for
buyers
Many companies are looking for buyers on the many tradesites. But the fact is
that most socalled buyers on b2b portals are brokers and agents. Ofcourse there are
importers and distributors on these sites as well but a big part of the key players in
many markets are busy people who have no time to surf the web or viewing thousands of
export ads. So our idea was not to wait for importers and distributors to visit our site
but to find their websites using local searchengines. So we find their websites, extract
their company profile and contact data and add them to our importer database we are
building now, over 12000 companies are now listed.
Each week we add new data which can be previewed here. And we mix
this information with new company registrations of importers and distributors that have
just visited our business site so we get a fast growing database of interesting contacts,
distributors, importers and wholesale companies.
While we search for importers/distributors we also discover many useful contacts which we
publish on Country
contacts page and our special
Export contact page. These
sections are available to our members
and will save you lots of time finding them yourself.
Getting buy leads
Many times buy leads are very useful to find potential contacts. You will
have people with specific interest that can become a client later. Even when the lead is
old you know that at least the buyer is buying this type of products and probably do more
business later. By introducing your company to them they know how to find you next time.
BizEurope has two lead sections, one is the international leads section
where you can find many tradeleads from many sources, and we have a section called exclusive leads
which contains leads of BizEurope members, advertisers and importers / distributors we
have contacted during our research work and who we asked to contact us when they would
have any import needs.
Tradesite posting
Tradesite posting can help you get your products known among other traders
but most users of tradesite bulletinboards are often exporters and not buyers. You can see
this yourself on the majority of sites, 90% of the postings are sales offers and only 10%
or less are buy leads. But if you have the time and want to give it a try then visit our
site Turbolinker.com where you
can find addresses of over 600 b2b portals.
Buying keywords in searchengines
Buying keywords is a good option for companies who have some budget and want
more targeted visitors to their site. We can recommend ouverture.com, findwhat.com and
kanoodle.com where you can pay per visitor to your site.
We also have a keyword based site where you pay $50 per month to get a fixed keyword link
on a popular resource page: Businesskeywords.com
BizEurope
membership
To help exporters promote their products we have created a package which
offers a mixture of useful information, leads, import database and b2b webmarketing
services like banner advertising, profile listings, website links and more. More info here
If you have any questions
about topics mentioned here, feel free to
email me.
Also suggestions are welcome so we can update this
page on a regular base.
